Privacy policy

PRIVACY POLICY
Last updated: August 23, 2026

Chronic Studios operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Chronic Studios is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, join a product waitlist, place a preorder, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including payment information, transaction details, form of payment and payment confirmation.
  • Account information, including your username, password, preferences and settings where applicable.
  • Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel and your past transactions.
  • Waitlist and preorder information, including products and sizes you register interest in, waitlist sign-ups, preorder status and related product or variant preferences.
  • Communications with us, including information you provide when contacting us with a question, return request or customer support enquiry.
  • Device information, including information about your device, browser, network connection, IP address and other identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, join a waitlist, place a preorder, use the Services, communicate with us or otherwise provide your personal information.
  • Automatically through the Services, including from your device when you visit or use our website and through cookies and similar technologies.
  • From service providers, including providers that enable technology, payment processing, ecommerce functionality, waitlists, preorders, fulfilment, shipping or other Services on our behalf.
  • From our partners or other third parties where permitted by applicable law.

HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, tailor and improve the Services. We use personal information to provide the Services, perform our contract with you, process payments, fulfil orders, remember preferences, process purchases, returns and exchanges, arrange shipping, manage accounts and improve the shopping experience. This may also include managing product waitlists, recording size or variant interest, processing preorders and sending availability or preorder-related notifications.
  • Marketing and advertising. Where permitted by applicable law, we may use personal information to send marketing and promotional communications by email, text message or other channels and to show relevant advertising.
  • Security and fraud prevention. We may use personal information to authenticate accounts, provide a secure shopping experience and detect, investigate or take action regarding potentially fraudulent, illegal or malicious activity.
  • Communicating with you. We use personal information to provide customer support, respond to enquiries and communicate important information concerning your purchases, preorders, waitlists or account.
  • Legal reasons. We may process personal information where necessary to comply with applicable law, respond to valid legal processes, resolve disputes, enforce our Terms or protect our legal rights.

Joining a product waitlist or requesting a product availability notification does not automatically mean that you have consented to receive unrelated marketing communications unless you separately choose to subscribe to marketing.

HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose personal information to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:

  • With Shopify and service providers that perform services on our behalf, such as payment processing, IT services, analytics, customer support, preorder and waitlist management, fulfilment, delivery and shipping.
  • With business and marketing partners where necessary to provide marketing or advertising services and where permitted by applicable law.
  • When you direct, request or consent to the disclosure of information, such as when information needs to be provided to a delivery provider to fulfil your order.
  • With affiliates or entities within our corporate group, where applicable.
  • Where necessary in connection with a business transaction, legal obligation, valid legal request or the protection of our rights, the Services or our customers.

RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information submitted through the Services may be transmitted to and shared with Shopify and relevant third parties, including parties located in countries other than the country in which you reside, where necessary to provide the Services.

Shopify may also process information obtained from your interactions with our store in accordance with its own privacy policies and applicable law.

You can review Shopify’s Consumer Privacy Policy and privacy portal for further information about Shopify’s processing of personal information and the rights available to you.

THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by Chronic Studios, you should review their privacy and security policies and their terms and conditions.

We are not responsible for the privacy or security practices of third-party websites or platforms.

CHILDREN'S DATA
The Services are not intended for use by children, and we do not knowingly collect personal information from children where doing so would be prohibited by applicable law.

If you are a parent or guardian and believe a child has provided personal information to us inappropriately, please contact us using the details below so that we can consider and respond to your request.

SECURITY AND RETENTION OF YOUR INFORMATION
We take reasonable steps to protect the personal information we process. However, no security measure is completely secure and we cannot guarantee absolute security.

How long we retain personal information depends on factors such as whether the information is required to fulfil an order, maintain an account, manage a preorder or waitlist, comply with legal obligations, resolve disputes or enforce applicable agreements and policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Depending on applicable law, these may include:

  • Right of access. You may have the right to request access to personal information we hold about you.
  • Right to deletion. You may have the right to request deletion of certain personal information.
  • Right to correction. You may have the right to request correction of inaccurate personal information.
  • Right to portability. You may have the right to receive certain personal information in a portable format or request its transfer to another organisation where applicable.
  • Right to object or restrict processing. You may have the right to object to or request restriction of certain uses of your personal information.
  • Withdrawal of consent. Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
  • Marketing preferences. You can unsubscribe from promotional emails at any time using the unsubscribe option included in our marketing emails. You may continue to receive non-promotional communications relating to orders, preorders, customer service or your account.
  • Targeted advertising and data sharing choices. Depending on where you reside, you may have rights concerning the use or sharing of personal information for targeted advertising.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before responding to certain requests and will respond within the timeframe required by applicable law.

UK AND EUROPEAN PRIVACY RIGHTS
If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection law, including rights to access, correct or erase personal information, restrict or object to certain processing, request data portability and withdraw consent where consent is the basis for processing.

These rights may be subject to applicable legal exceptions.

You can exercise your rights by contacting us using the details provided below.

COMPLAINTS
If you have a complaint about how we process your personal information, please contact us using the details below so that we can investigate your concerns.

If you are in the United Kingdom and remain dissatisfied with how we have handled your personal information, you may also have the right to make a complaint to the Information Commissioner’s Office (ICO).

If you are located in the European Economic Area, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your country.

INTERNATIONAL TRANSFERS
We may transfer, store or process personal information outside the country in which you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, we and our relevant service providers will use appropriate safeguards or recognised transfer mechanisms where required by applicable law.

These may include adequacy regulations or decisions, approved contractual safeguards or other legally recognised transfer mechanisms.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, Services or legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on this website and update the “Last updated” date where appropriate.

CONTACT
If you have questions about this Privacy Policy, our privacy practices or would like to exercise an applicable privacy right, please contact us at:

Chronic Studios
support@chronicstudios.co.uk

For the purposes of applicable data protection laws, Chronic Studios is the controller of personal information where we determine how and why that personal information is processed.